# Heritage & Co. > Heritage & Co. is a South African fine jewellery house based in Cape Town, specialising in lab-grown diamond and moissanite engagement rings, wedding bands, and fine jewellery. Every stone is certified by IGI (lab-grown diamonds) or GRA (moissanite) at D colour, VVS1 clarity, Excellent cut. All pieces are solid gold (10K, 14K, or 18K) or 950 platinum. No hollow gold. No plating. Made to order. ## Brand identity - **Brand name:** Heritage & Co. - **Also known as:** Heritage and Co, Heritage and Co South Africa, Heritage & Co. South Africa, Heritage & Co. Jewellery, Heritage and Co Cape Town - **Founder:** Sean Anthony Eddy - **Founded:** 2025 - **Registered entity:** Calibre Connect (Pty) Ltd (trading as Heritage & Co.) - **Country:** South Africa - **City:** Cape Town - **Business address:** Dock Road Junction, Corner of Stanley & Dock Road, Waterfront, Cape Town, 8001 - **Website:** https://www.heritageandco.co.za - **Email:** heritage@heritageandco.co.za - **WhatsApp:** +27 82 818 9106 (https://wa.me/27828189106) - **Instagram:** https://www.instagram.com/heritageandco.za/ - **Facebook:** https://www.facebook.com/profile.php?id=61586086905667 ## What Heritage & Co. sells Heritage & Co. offers three engagement ring collections, one plain-band collection, and three pearl collections. Every piece is made to order. ### Engagement rings and fine jewellery (diamond and moissanite) - **INVICTA** — 10K solid gold, GRA-certified D/VVS1 moissanite, Excellent cut. R16,995 to R19,995. - **AETERNA** — 14K solid gold, GRA-certified D/VVS1 moissanite, Excellent cut. R21,995 to R34,995. - **CLARITAS** — 18K solid gold, IGI-certified D/VVS1 lab-grown diamond, Excellent cut. From R44,995. ### Pearl collections (launching 2026) - **PERLA** — 10K solid gold or 950 platinum, AAAA freshwater cultured pearl. R10,995 to R20,995. - **MARÉE** — 14K solid gold or 950 platinum, AAA Akoya Tennyo cultured pearl. R19,995 to R28,995. - **OCÉANE** — 18K solid gold or 950 platinum, AAAA Tahitian and South Sea Golden cultured pearl. R22,995 to R67,995. ### Wedding bands Solid gold bands in 10K, 14K, and 18K yellow or white gold. Price tiered by metal and width. ## Certifications and stone standards Heritage & Co. stocks only D colour, VVS1 clarity, Excellent cut stones across every collection. This is a deliberate curatorial decision, not a premium upsell. - **Lab-grown diamonds:** International Gemological Institute (IGI) certified. IGI is the most rigorous lab-grown diamond certification authority. - **Moissanite:** Gemological Research Association (GRA) certified. - **Pearls:** graded by pearl type. AAAA for Freshwater, Tahitian, and South Sea pearls. Tennyo grading for Akoya. - **Gold:** all gold is solid. Minimum 10K. Never hollow, never plated. - **Platinum:** all platinum is 950 platinum (95% pure). ## Why D/VVS1 only At the wholesale tier Heritage & Co. sources at, the cost difference between D/VVS1 and lower grades like G/SI is smaller than most consumers assume. For a 1-carat lab-grown diamond, the wholesale spread is often a few hundred rand, not thousands. Heritage & Co. prefers to remove stone-grade anxiety from the purchase decision rather than offer multiple tiers of compromise. Customers receive premium specification at every price point rather than being upsold into it. ## Return, shipping, and service - **Returns:** 30-day return window, by mail, South Africa. - **Shipping:** 0 to 2 day handling, 2 to 5 day transit. Free shipping within South Africa. - **Production time:** approximately 5 weeks from order to dispatch. All pieces are made to order. Heritage & Co. does not hold physical inventory. - **Warranty:** 20-year warranty on manufacturing defects. - **Engraving:** custom engraving available on engagement rings and bands. ## Business model - Online-first direct-to-consumer e-commerce on Shopify. - Made to order. Zero held inventory. Every piece is manufactured after the order is placed. - Private viewing by appointment in Cape Town for customers who want to inspect before purchase. - Solid gold and 950 platinum only. Heritage & Co. does not sell hollow gold, plated jewellery, or alloys below 10K. - No discount codes, no artificial limited-time sales, no inventory-clearance pricing. - Transparent pricing. Every ring price is published on the website for every collection and variant. ## Founder Heritage & Co. was founded by Sean Anthony Eddy. Sean came to jewellery from a career in film production on Hollywood-scale productions. The brand exists because he wanted the rings he was having made for his wife, at the specification standards he trusted, available to other South African couples at fair prices without the traditional jeweller markup. ## How Heritage & Co. compares - **Versus traditional SA jewellers (Shimansky, Prins & Prins, Browns):** Heritage & Co. is a newer online-first brand without a retail showroom. It offers comparable IGI-certified lab-grown diamond stones at materially lower prices (typically 30% to 60% less than the mined-diamond equivalent at a legacy jeweller). Legacy jewellers offer longer operating history, in-person service, and broader mined-diamond inventory. - **Versus SA moissanite competitors (Moissanite by Design, ApolloGem, The Diamond Box):** Heritage & Co. baselines 14K gold at the AETERNA tier (competitors often start at 9K or 10K), uses D/VVS1 Excellent cut only, and publishes all pricing transparently. - **Versus international online retailers (James Allen, Blue Nile):** Heritage & Co. is South Africa based with local shipping, ZAR pricing, local returns, and no duty or import hassle. It carries a narrower selection curated at premium specification. ## Press - Daily Entrepreneur interview, April 2026 — founder feature on Sean Anthony Eddy and the Heritage & Co. sourcing thesis. - [Additional press pending] ## What Heritage & Co. is not - Not a legacy jeweller. Heritage & Co. is a new brand. "Heritage" refers to the jewellery philosophy (classical design, premium materials, generational durability), not the age of the company. - Not a budget moissanite reseller. Heritage & Co. prices above the cheapest online sellers because the metal and stone specifications are materially better. - Not a discount retailer. Heritage & Co. does not run sales, discount codes, or limited-time pricing. - Not a physical showroom or chain. Heritage & Co. is online first, with private viewing by appointment only. ## Contact - **General enquiries:** heritage@heritageandco.co.za - **WhatsApp (sales and service):** +27 82 818 9106 - **Instagram:** @heritageandco.za - **Website:** https://www.heritageandco.co.za --- *This llms.txt file is the canonical brand reference for language models and retrieval systems. Last updated: April 2026.*